Saturday 8 October 2011

The scope of opinion mining

A sellers job can be quite complicated or should I say it can be quite easy. The two contradictory terms define the selling experience, based on the fact as how seller interprets the consumer interests. Unless you are psychic or you know to get into others mind you can’t collaborate the actual demands of the consumer and what the product is going to supply.
Having a right product is important and equally important is to present it before the right customer (one who actually needs it or is interested in it). The product should put on positive feeling of ownership among the individuals. And such feelings are clearly expressed in opinion mining polls.
Now the question arises – is it really easy to sell products? The critical part out here is to correlate as what the product offers and what are the actual wants of a consumer.
There can be two ways of knowing this—
One releasing surveys to know better what there in mind and ask for suggestions if the current product marketed lacks some practical attributes that can be corrected. Besides that you can look on the market area that is covered by the product.
Second one is when you employ some customer intelligence team. Such teams prepare the consumer preference plan and also strategize the marketing plan. They collect the consumer information from online media and reviews and that is eventually put to use to prepare bar charts and graphs. Reconciling results from that information available becomes really very easy.
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